supermarkets this year – a move expected to help stem customer losses and bolster shares in the meal kit firm’s stock. Meanwhile, Blue Apron confirmed to CNBC that it is also adding meal kits in unnamed U.S. ”We’re working closely with to deliver on all these points with a distinguished product line of healthy and delicious quick-prep meals." "There has been a shift in what people demand as it relates to the food they consume people are busier so they want convenience, but they also desire fresh foods – whether they are on-the-go or at home with their family," FreshRealm Founder and CEO Michael Lippold said in a press release. To help develop its meal-kit line, Weight Watchers is partnering with FreshRealm, LLC, a five-year-old company specializing in direct food delivery, which has been contracted to create the Weight Watchers-branded quick-prep, pre-portioned meal kits as well as several individual fresh food products, the company said. Seafood is expected to be included in the Weight Watchers kits since the kits will be optimized for Weight Watchers’ Freestyle program, which ranks seafood highly in its nutritional program, the spokesperson told SeafoodSource. “We can only confirm the meal kits will be rolling out in the second half of the year at grocery retail we do not have…pricing or additional details at this time.” “While specific meals recipes are being developed, there will likely be a seafood option(s),” a statement Weight Watchers provided to SeafoodSource said. While a Weight Watchers spokesperson did not reveal the grocery chains it will be working with, the spokesperson told SeafoodSource that the kits will likely contain seafood. Now, both Weight Watchers and Blue Apron said they will launch meal kits in U.S.
Albertson’s and Publix, among other grocers, have also entered the meal-kit fray in recent months. In March 2018, retail giant Walmart launched a line of meal kits, and online giant Amazon also has announced plans to launch its own meal kits, likely later in 2018. Hungry to get into the burgeoning market, numerous retailers and grocers have either acquired or partnered with existing meal-kit companies, or have begun creating and offering their own meal kits to customers. Meal-kit companies such as Blue Apron and Plated accounted for an estimated USD 5 billion (EUR 4.1 billion) in sales in 2017, according to Packaged Facts. The addition of meal kits at most major grocery chains in the United States over the past year is the latest in the evolution of meal kits, which broke through in 2017 from a trend into the mainstream. The meal kits that Weight Watchers and Blue Apron plan to launch in supermarkets this year are both expected to include seafood, providing a potentially significant new market for seafood suppliers.
0 kommentar(er)
