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The foundation of android mobile development using any library is the “Android SDK”. Use this report to find out what brings users to your download page in each marketplace.Photo by Glenn Carstens-Peters on Unsplash If you complete the steps outlined above, your data will appear in the Mobile App Sources report. Analyze your data using the Mobile App Sources report. This way, you can find out which of your ads was the most successful at driving traffic to your download page. No matter how you decide to answer these questions, it’s critical that you create custom URLs for each of your ads or campaigns that lead to your download page, and include the tagged URLs in each ad. You’ll need to decide who your target audience is, what message you want to convey, and which ad network you’re going to use. How you create and manage your ad campaigns will have a big impact on the number of users you get to download your app. Next steps Create and manage ad campaigns (on the ad network of your choice).Īfter you’ve completed the steps to set up mobile app install tracking using Analytics, you can start to think about your advertising strategy and content. Reference on Custom Campaigns for Android.For more details on how to set up Custom Campaigns, refer to our Developer Guides in each operating system: For Android To make this easy, we’ve created a tool to help you build your URLs so you don’t have to do it manually. You must set up Custom Campaigns for each platform you’re using. Get an overview of Custom Campaigns in Analytics and how they work. It’s these parameters that tell Analytics what marketplaces your traffic comes from. Watch a video Step 3: Set up Custom Campaigns.Ĭustom Campaigns are an Analytics feature that add parameters to the URL of your marketplace page where users download your app. Refer to the README file in the SDK for more information, or refer to the Developer Guide for details and an example. You need to add the libAdIdAccess.a library to your XCode project to do this. To use Analytics app install tracking, your app will have to access the iOS identifier for advertising (IDFA). Update your app to use the Analytics iOS SDK.

Refer to the Developer Guide for Android for a specific example of how to do this. For AndroidĪndroid developers need to change a few lines in their manifest file.